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Check with seller Digital Marketing Analyst Newark

Published date: April 3, 2022
  • Location: Newark, New Jersey, United States

Reporting to the Vice-President Analytics, and joining an established Analytics & Data Science practice, the Digital Marketing Analyst works hand-in-hand with the marketing department to optimize the marketing budget and grow customer acquisitions.
Analysts in this role usually graduate from becoming Data Scientists.
Google! Facebook! Display! Search! Television and even radio! IDT makes significant investments in digital and even offline marketing. This role is about how IDT can efficiently capture new customers.

Responsibilities:
Helping the marketing team optimize spending across Google, Facebook, search, and display advertising channels
Track the number of customers acquired from digital marketing activities
Report on the customer Cost Per Acquisition (“CPA”).
Continually optimize the portfolio of spending across marketing platforms
Maintain and enhance Customer Lifetime Value predictive models
Perform data quality checks on third party data, especially data coming from Attribution providers
Run time series models to understand the lift of marketing activities
Deliver data and reports to external marketing agencies who help IDT with marketing campaigns

The analyst will have the following skills:
Working knowledge of SQL
Working knowledge of Python, especially data manipulation skills in the pandas' package
The analytics team also uses Tableau, and previous Tableau experience is a plus.

At IDT, we understand the challenge of being apart from those who matter most. Communicating, transferring money, and mobile phone service must be safe, simple, and affordable. Our flagship brand, Boss Revolution, which includes our International Calling, Mobile Top Up, and Money Transfer services, as well as our Boss Revolution Mobile, net2phone, National Retail Solutions, IDT Express, and IDT Carrier Services divisions all, support IDT’s mission of enabling our customers to keep in touch and share resources with their friends and family around the world.
IDT is listed on the NYSE, employs over 1000 people across 20+ countries, and has revenues in excess of $1.5 billion. Since 1990, IDT Telecom has remained a pioneer in Prepaid VoIP and UCaaS telephony. Today, we are an industry leader in prepaid communication and payment services and are one of the world's largest international voice carriers.

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