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Check with seller Digital Marketing Coord. Birmingham

Published date: April 3, 2022
  • Location: Birmingham, Alabama, United States

The Digital Marketing Coordinator will execute digital strategic marketing plans for Thompson Tractor Company (“TTCo”) Divisions.

  • Work closely with Director of Marketing in developing digital marketing strategies that drive business results
  • Support Marketing Manager, Marketing Specialists and Marketing Coordinators in executing digital marketing strategies
  • Assist with the development and manage the execution of integrated digital marketing campaigns (e.g., email drip programs, social media, mobile media, TTCo websites, SEM and SEO)
  • Manage all assigned TTCo social media sites, TTCo websites and the relationship with agency-controlled TTCo social media sites
  • Publish e-mails in support of marketing campaigns
  • Manage search engine marketing activities as assigned
  • Monitor and examine Google Analytics related to all assigned TTCo social media sites and TTCo websites
  • Perform or manage agency performance of social media listening and response
  • Provide incremental copy / content for TTCo social media sites and TTCo websites
  • Contribute to the development of the annual Marketing Plan for all TTCo Divisions
  • Participate in customer events, trade shows and sales blitzes as needed
  • Support and assist management with all related reporting and administrative tasks in connection with digital marketing
  • Understand and use related websites, programs and software
  • Perform other duties as assigned

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