Check with seller Digital Marketing Coord. Birmingham

Published date: April 3, 2022

The Digital Marketing Coordinator will execute digital strategic marketing plans for Thompson Tractor Company (“TTCo”) Divisions.

Work closely with Director of Marketing in developing digital marketing strategies that drive business results
Support Marketing Manager, Marketing Specialists and Marketing Coordinators in executing digital marketing strategies
Assist with the development and manage the execution of integrated digital marketing campaigns (e.g., email drip programs, social media, mobile media, TTCo websites, SEM and SEO)
Manage all assigned TTCo social media sites, TTCo websites and the relationship with agency-controlled TTCo social media sites
Publish e-mails in support of marketing campaigns
Manage search engine marketing activities as assigned
Monitor and examine Google Analytics related to all assigned TTCo social media sites and TTCo websites
Perform or manage agency performance of social media listening and response
Provide incremental copy / content for TTCo social media sites and TTCo websites
Contribute to the development of the annual Marketing Plan for all TTCo Divisions
Participate in customer events, trade shows and sales blitzes as needed
Support and assist management with all related reporting and administrative tasks in connection with digital marketing
Understand and use related websites, programs and software
Perform other duties as assigned

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