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Check with seller Digital Marketing Manager Newark

Published date: April 3, 2022
  • Location: Newark, New Jersey, United States

Position Summary

Making the future is everyday life at Samsung. We’re seeking innovators who are called to not just change the world, but build a better one. We enable the best technology hardware on the planet, but our best is always a prototype for something better and our people thrive with a driven mindset – better builds on better. We believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities, inspiring our talent to be their true selves. Together, we are building a better tomorrow for our customers, partners and communities.

Role and Responsibilities

If you have ambitions to be a part of a Best in Class organization, the Samsung Home Appliance Marketing Team is the place to be. We continue to grow our market share by providing the most Innovative products on the market, and our dedication to Market Disruption makes this the destination company for the world’s top talent. From JD Powers to CES, the awards keep piling up. The dynamic culture at Samsung offers both great challenge and great reward. If you want to work among the very best talent in the industry, working on the most innovative products in the world, Samsung is the place to be.

The Manager, Digital Marketing – will be a digital subject matter expert with a 5-7 years of experience building relationships with cross-functional teams to influence, drive sales and build breakthrough program execution. Must have experience with site builds, backend platform management, UX and on-site functionality as it pertains to driving the consumer experience journey. Needs to have experience managing agency creative briefings and workflow, understanding of asset management, types and formats. Will be able to identify efficiency improvements and optimizations across digital channels that are core to business strategies. Will be comfortable working in a fast-paced environment with a willingness to rapidly ramp up and lead the team on a new way of working. Vision to identify key digital experience opportunities throughout the consumer engagement journey to grow Samsung’s awareness and market share a plus. Ability to manage internal stakeholders at the VP level, and agility to influence and collaborate across other vertical teams in a highly matrixed environment. Willingness to quickly ramp up in a remote environment to lead day-to-day management of channel for assigned categories.

Ensure marketing content on product pages are optimized and prioritized correctly; coordinate with Media and CDM managers to ensure optimized and personalized landing page experiences

Align creative messaging for with IMC to create fit-for-purpose, consumer-centric copy & content to impact the HA business in owned channels, drive traffic and yield conversions, being mindful of consumer journey phase and intent

Work closely with ecommerce teams to continually improve for a best-in-class consumer experience with streamlined, consistent pages, advanced UX and value-add content

Ideate creative concepts and tactics to break through competitive noise and create compelling experiences and offers for the consumer; main point of contact for creative agencies to ensure asset consistency throughout CEJ for owned

Implement and drive process for all growing digital needs, find efficiencies and offer forward-thinking solutions

Key point of contact for IMC, PM, e-Commerce and Corporate Marketing teams to ensure in-store and online messaging consistency. Socialize work in progress with Channel marketing teams for cross-channel usage.

Skills and Qualifications

Core Competencies and Skills:
Strategy and business acumen
Self-starter with strong bias for action
Great collaborator and natural leader
Experience writing clear, concise briefs to inspire strong creative output
Planning & organization to manage multiple campaigns and workstreams at one time
Agency management and planning

Detailed Functions: channel manager for Refrigerator and Cooking categories, responsible for updates to marketing pages across the site. Share priority topics with cross-line of business teams to prioritize site homepage topics.
Understand key product RTBs and nuances between models, understand
Responsible for PDP build planning, QA and launch for all new product launches for Refrigerator and Cooking. Partner with Corporate Marketing and Ecomm Merch teams.
Brief and manage agency outputs for creative needed for priority launches. Attend weekly agency account check-ins for work in progress.
Partner with Digital team members to understand workstreams for CRM, social and paid media to ensure cohesive messaging and landing experience
Monitor exclusive promos for REF and Cooking categories, plan and coordinate site updates
Collaborate with IMC and PM teams for any category-specific site update needs
Share updates for key activities for team bi-weekly shareout


  • Samsung Electronics America, Inc. and its subsidiaries are committed to employing a diverse workforce, and provide Equal Employment Opportunity for all individuals regardless of race, color, religion, gender, age, national origin, marital status, sexual orientation, gender identity, status as a protected veteran, genetic information, status as a qualified individual with a disability, or any other characteristic protected by law.
COVID-19 Vaccine Mandate

In order to comply with the federal vaccine mandate, Samsung Electronics America requires all employees to be fully vaccinated against COVID-19, unless a medical or religious exemption, or an exemption required under state/local law, is approved. Offers of employment are contingent upon proof that a candidate is fully vaccinated or qualifies for an exemption. More details on how to apply for an exemption are provided after the application process is complete.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

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