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Check with seller Digital Marketing Specialist Omaha

Published date: April 3, 2022
  • Location: Omaha, Nebraska, United States

Company Overview

Core Bank is an accomplished Community Bank located in the Greater Omaha, NE and Kansas City, KS areas. We are not a mere collection of buildings or a place just to work or manage money – we are a community of friends, neighbors and partners in making life just a little bit better. Our culture - what we call our Recipe for Awesome - creates an environment that's a great place to bank - and a great place to work. It ensures we grow together, learn together, and have fun doing it.

At Core Bank, our Vision is to be a truly remarkable company that just happens to be a bank. And, if you just happen to want to work somewhere truly remarkable, then we'd love to get to know you. To learn more about what makes us - us, explore www.corebankcareers.com .

Job Summary

This role will be responsible for leveraging marketing technology and data to deliver highly personalized, automated customer journeys across multiple audience segments. Effective problem-solving, technical and analytical expertise, and understanding end-to-end marketing processes, including strategy, creative development, and marketing operation are needed. In addition to managing the data and automation technologies, this role will drive digital marketing as a whole, including digital presence via our website, partnering with agencies on digital campaigns, SEO/SEM, and social media platforms.

Responsibilities include :
Local Search Optimization Maintenance (Google)

Assist with maintaining the website

Tracking, reporting and analyzing website data

Work within our marketing automation platforms (Pinpoint, Total Expert, MX) to build and execute campaigns and journeys

Collect data and reporting as it pertains to digital campaigns in our platforms and social media

Partner with Brand Creative Director to manage and analyze third-party agency campaign work

Develop consistent reporting of analytics of digital channels to assist in making informed decisions and marketing recommendations

Provide technical expertise as software administrator for bank marketing digital platforms

Build and develop SEO/SEM campaigns including paid and organic search

Own the setup and management of online webinars to drive registration and follow-up

Perform testing of marketing automation and demonstrate effectiveness to all stakeholders

Work with Brand Creative Director and business units to analyze specifications for marketing automation, including campaigns and managing journeys across multiple products

Job Type: Full-time

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