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Check with seller Social Media Marketing Specialist Boise

Published date: April 3, 2022
  • Location: Boise, Idaho, United States

The Opportunity

Bish’s RV is the largest family-owned RV dealer in the Rockies and the Mid-West. We are dedicated to providing quality products and services that exceed the expectations of our customers, and to creating an atmosphere where our customers can enjoy a positive experience as friends of our family business.

Our company is currently experiencing record growth with more expansion on the way. The opportunities to grow within our organization are outstanding.

We are looking for top performers who set high expectations for themselves and are willing to put in the time and effort to achieve them. We are a goal-driven company with a high-performance culture and believe in setting ourselves apart by being "Different with a purpose." Our culture is built upon the foundation of these two core values: Being Genuine and Having Fun.

The Social Media Marketing Specialist will play a critical role defining, developing, and executing our social media marketing efforts. They will report to the Digital Marketing Director. She/He will be responsible for our social media marketing efforts including creation of the social content calendar, lead generation, campaign development and targeting, spending to budget, and utilizing advanced targeting techniques including the sales funnel and customer personas. to marketing campaigns analysis of social media campaigns, competitors advertising techniques, new / untested targeting strategies, campaign funnels, consistent reporting, and API integrations. The Social Media Marketing Specialist must be confident in their ability to understand, interpret, and manage business data. They will be a marketing leader responsible in improving all our social media marketing efforts. We are looking for a person that is driven and self-motivated. A person who, with results, expects to grow quickly through the organization.

What We Offer

Comprehensive benefits package including medical, vision, dental, and other supplemental coverages
401K with 5% match
Employee discounts
Company-paid life insurance
Gym membership reimbursement
Opportunities for advancement

Job Roles and Responsibilities

Using social media platforms to create and maintain Bish’s brand identity
Work closely with marketing and sales to develop social media marketing campaigns that are aligned to the marketing strategy and that increase conversions, traffic and engagement.
Interact with customers and other stakeholders via Bish’s social media accounts
Analyze Bish’s digital marketing plan and social media strategy to identify strategic weaknesses and make recommendations for improvement
Research competitor’s social media and inform management of relevant opportunities
Set key performance indicators for social media campaigns and measure performance (ie. Leads generated, subscribers, click thru’s, etc.)
Contribute social media reports to the Monthly Business Review
Actively advance social media targeting capabilities using pixl tracking, custom audiences, and retargeting techniques
Leadsbridge API maintenance
Some Facebook livestreaming event management
Resize graphical artwork for various platforms
Utilize sound judgement to translate campaign messages into social media posts

Qualifications and Skills

1-3 years’ experience in Facebook, YouTube or Tiktok advertising including three or more of the following skills: pixl or custom audience targeting, paid campaigns, lead generation, live streaming, boosted posts, social event management.
At least an Associate’s degree in Business Intelligence, Marketing, Advertising, Business, or a related field.
Photoshop or equivalent
Microsoft Office
Ability to work with regional leaders within the organization.
Results driven and desire to grow within organization
Clear communication and consistency
Organized and able to multitask
Attention to detail
Critical thinking skills
An awesome attitude!
Neat, clean, and professional appearance
Valid driver’s license with an acceptable driving record
Ability to pass a background check and drug test
Demonstrate behaviors consistent with the Company’s values in all interactions with customers and co-workers

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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