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Check with seller Specialist, Marketing Cheyenne

Published date: April 3, 2022
  • Location: Cheyenne, Wyoming, United States

Overview:
The mission of Laramie County Community College is to transform our students' lives through the power of inspired learning. Our over-arching goal is that our accomplishments as a community college will distinguish LCCC from others in the nation, in turn benefiting our communities and bringing pride to the Great State of Wyoming. Our core values include Passion, Authenticity, and the Desire to Make a Difference.

A cover letter detailing how you meet the minimum and preferred qualifications for this position and a digital portfolio are required. You can upload a cover letter and your digital portfolio when you create an applicant profile.

Job Summary: Core responsibilities of this position include:
Under the general direction of the Manger, Creative Marketing, the Specialist, Marketing is a full-time, benefited, position responsible for assisting with marketing campaigns, analyzing marketing data and developing marketing collateral. This position will collaborate with various College departments and teams to build and identify strategic marketing initiatives, goals, trends and appropriate marketing platforms while assisting with campaign development and monitoring. They will also work with multiple departments to develop and create marketing materials. Representative responsibilities include but are not limited to assisting with development and monitoring of large campaigns, oversight of micro-campaigns writing content or development of creative for these items. The Specialist, Marketing, will participate in the review of market data provided by third-parties, analyzing data and working with the Manager, Creative Marketing to implement strategic strategies for current and future campaigns. This position will analyze market conditions and market positioning; develop and execute detailed marketing plans, meeting with stakeholders, developing strategic plans to meet Key Performance Indicators (KPI) and/or goals such as enrollment growth, fundraising initiatives, event attendance, athletic support, etc.

LCCC in its strategic plan has identified important Core Values and Aspirational Values, which are inherent in the cultural fabric of the College. The person fulfilling this role is expected to bear these qualities and advocate for them. http://lccc.wy.edu/StrategicPlan/index.aspx#goal1

Other tasks may be assigned based on contemporary institutional need.

Benefits: For full listing of benefits, visit http://lccc.wy.edu/about/humanResources/benefits.aspx

Compensation: This is a Professional Level 4 position. Starting salary: $59,507.00.

Priority Screening Date: Position is open until filled. For full consideration, apply by March 10th, 2022.

Starting Date: As soon after hiring process as practical.

For information about Cheyenne, visit http://www.lccc.cc.wy.us/about/welcome

Essential Functions:
Essential Functions: (to perform successfully in this position, an individual must be able to perform essential duties satisfactorily as well as possess education/experience, employ the knowledge, skills, and abilities as listed in representative fashion; reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions – this position is Exempt, i.e., is eligible for compensatory or overtime pay provisions of the FLSA. This listing of essential duties is not all-inclusive, but representative; other duties may be assigned).

The Specialist, Marketing position is part of the Marketing & Communications team tasked with campaign development, market analysis, development of marketing collateral and participating in marketing strategy for Laramie County Community College.

Campaign Development and Assistance:
Under the direction of the Manager, Creative Marketing develop micro-campaigns, with short-term goals and immediate impact for the college and assist with larger campaigns.
Measure and analyze campaigns, the effectiveness, reach, and return on investment (ROI) for the college.
Efficiently measure and report on marketing and advertising effectiveness.
Utilizing data from third-parties, forecast trends, anticipated changing market environments impacting the College’s marketing and advertising operations.
Research best demonstrated practices, marketing strategies, and changes to target demographics; adapt information and techniques to the College’s strategic needs.
Meet with internal stakeholders to establish a full understanding of stakeholders needs, requirements, and opportunities as they relate to marketing and strategic goals.

Marketing Collateral Development:
Identify and develop content to be used in a bi-monthly e-newsletter and other forms of communication for LCCC stakeholders., both external and internal.
Monitor, evaluate and report on success of digital content.
Collaborate with the marketing team to support the production of marketing materials, and execution of plans, advertising, campaigns, and initiatives.
When required and as skills allow, support overall marketing through writing, graphic design, photography/videography, brainstorming, and other general design support activities.
As assigned, meet with stakeholders to research, develop, and recommend specific marketing campaigns for individualized programs, events, or campaigns.
Plan, attend, and collaborate on marketing activities, events, and initiatives.
Collaborates with team members to establish project and campaign timelines and ensure deadlines are met.

Administrative Duties:
Complete necessary forms, documentation, and reports as they relate to position functions in accordance with procedures and requirements.
Monitor budgets with assistance from the Manager, Creative Marketing, and complete financial reporting associated with job functions.
Attend, support, and participate in division events.
Assist with public and media relations as requested.
Comply with and follow regulations, College policy and procedure in execution of position functions.

Campus Communication: The Associate Vice President of Institutional Advancement will act as the College’s Public Information Officer; this position may be asked to assist with college communications, especially in the event of an emergency.

As directed by the AVP of Institutional Advancement:
In the event of an emergency, as directed, create and collaborate in initiating campus communications through College communication channels (i.e. electronic systems, emails, phone calls, etc.).
Support the AVP in helping draft communications and statements.
Support logistical needs and overall emergency operations of the department including but not limited to assisting with setup of conferences; facilitate communication to department heads; gather and research pertinent information; as directed by the AVP, contact community organizations or individuals; overall support the College’s emergency/communication response.
As required, cross train and serve as backup to team members within the departments for critical business functions.

Nonessential Functions: An employee in this position may perform some of these responsibilities on an infrequent basis.

Assists in development of annual budgets.
Assists the College in local, state, regional, or national projects and programs, board, or groups when appropriate.
Solicits feedback and implements suggestions from students and peers.
Keeps informed of current trends and new approaches to instruction via professional development activities.
As required attend college, division, and program trainings/meetings. Overnight travel may be required.
Provides Collegial assistance and mentoring for new employees within discipline area, as needed.

Knowledge, Skills, and Abilities:
Knowledge and skill in marketing, strategy, research and design.
Ability to write, design, edit, and assist in producing marketing materials including campaigns.
Ability and skill in effectively communicating and developing strategic relationships with stakeholders.
Advanced working knowledge and ability with personal computing applications – specifically Microsoft Office Suite (e.g., Word, Excel, Outlook, and PowerPoint), Adobe products (e.g., Reader, Professional), as well as database management systems.
Capable of being pro-active and taking initiative when appropriate. Adaptable and flexible plus ability to work autonomously to handle multiple projects and tight deadlines; experienced working in a professional and fast-paced environment.
Skills and abilities to perform as an organized, self-starter, and able to handle expeditiously, accurately, and confidentially the rapid receipt of communications from all sources—written, email, voice mail, one-on-one with attention to detail; able to act on own initiative while exercising reasonable judgment.
Excellent customer service skills; ability to communicate clearly with a variety of people, in one-to-one and small group settings – either face-to-face, by telephone, or by other electronic means – ability to communicate in an informative manner, effectively listen, and be able to handle escalating situations with concern and confidence.
Ability to respond to common inquiries from college faculty and staff, regulatory agencies, vendors, regional business community, and others as may be necessary.
Knowledge of basic office equipment including (but not limited to) personal computer and associated peripherals, fax machine, multi-line telephone, voice recorders, and other electronic devices.
Demonstrate strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
Capable of exercising discretion and good judgment at all times; able to maintain a positive attitude, exhibit patience, and persistence, especially when dealing with various internal and external constituents.
Ability to effectively and professionally execute the essential functions of this position with proven capabilities in establishing appropriate professional rapport, communicating with courtesy and tact, accurately determine other’s needs, collect necessary information, and follow-through when requested.
Ability to travel when necessary.
Ability to read and interpret instructions in oral, written, or diagrammatical form (e.g., a flow chart of a process) and consider possible applications of business literature and legal documents

Physical/Mental Demands: (The physical demands and work environment characteristics described herein are representative of those that must be met by an employee to successfully perform essential functions of this position and/or may be encountered while performing essential functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.)

To successfully perform the essential functions of this position, an employee must be able to:
Maintain appropriate composure and necessary confidentiality with regard to both past and current employee, student, and donor data; documents; issues; etc., and respect privacy needs of employees, students, donors
Comply with highly inflexible deadlines; there will be multiple occurrences of sudden, urgent task completion required
Adapt to a variable work schedule; including occasional evenings and weekends as needed
Interact with employees and/or students, past employees and/or students, members of the general public, and others who express opinions or may exhibit strong emotions, which will require the employee to interact professionally, diplomatically, and appropriately in such situations
Frequently move around the assigned work areas as well as within hallways, meeting rooms, and other parts of the campus facilities
Engage in multiple/daily instances of prolonged sitting, standing, and personal computer use, which would include keyboard and/or mouse usage as well as viewing a computer monitor
Frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds; a team lift technique is required for lifts exceeding 50 pounds
Specific vision abilities required by this position include close vision, distance vision, and ability to adjust focus
The overall work environment requires the mental ability to shift focal point quickly due to interruptions; an employee must be able to mentally track multiple projects and tasking as well
The noise level in the work environment is usually moderate; however, there may be unexpected instances of somewhat loud sounds
Ability to effectively listen and perceive the nature of sounds and spoken words at normal speaking levels with or without correction
Ability to receive detailed information through oral communication, and to make the discriminations in sound
Ability to travel as required.
To successfully perform in this role, an employee must be able to address small groups, mid-size groups and on occasion, very large groups for public announcements, speeches, fundraising activities/requests, etc.; there may be multiple instances of this type of ‘public address’ role.

Qualifications:
Education and Experience Requirements:
Minimum:
Bachelor’s degree in marketing, business, communications, or a closely related field; degree must be from an accredited institution
Two years professional experience in marketing and/or communications
Two years of marketing analysis and research to include statistical analysis/interpretation, report and proposal writing, and campaign success/evaluation

Preferred:
Master’s degree in marketing, business, communications, or a closely related field; degree must be from an accredited institution
Five years professional experience in marketing and/or communications
Two years of experience writing in a marketing or advertising setting

LCCC DOES NOT SPONSOR H1B VISAS.

Equal Opportunity and Affirmative Action Employer

Laramie County Community College is committed to providing a safe and nondiscriminatory educational and employment environment. The college does not discriminate on the basis of race, color, national origin, sex, disability, religion, age, veteran status, political affiliation, sexual orientation or other status protected by law. Sexual harassment, including sexual violence, is a form of sex discrimination prohibited by Title IX of the Education Amendments of 1972. The college does not discriminate on the basis of sex in its educational, extracurricular, athletic or other programs or in the context of employment.

The College has a designated person to monitor compliance and to answer any questions regarding the college’s non-discrimination policies: Please contact: Title IX and ADA Coordinator, Room 205B, Pathfinder Building, 1400 E College Drive, Cheyenne, WY 82007, 307-778-1217,TitleIX_ADA.Coordinator@lccc.wy.edu.

http://lccc.wy.edu/

http://www.lccc.wy.edu/about/humanresources

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