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Check with seller HEYDUDE: Social Media Specialist Boston

Published date: April 3, 2022
  • Location: Boston, Massachusetts, United States

HEYDUDE crafts comfortable, versatile, and accessible footwear and accessories. Founded in Italy in 2008, HEYDUDE puts diligent attention to detail and a passion for outstanding craftsmanship into every pair of HEYDUDE shoes. HEYDUDE believes its ultra-light comfort and casual yet versatile style is a winning combination. In February of 2022, Crocs, Inc. acquired HEYDUDE, a casual footwear brand with very high growth and profit. This acquisition not only adds an outstanding brand to the Crocs portfolio, but will provide a wealth of opportunity for collaboration, career growth, and best practice sharing across the two brands.

We're seeking two Social Media Specialists to help us tell our brand and product story through innovative, engaging and culturally-connected social-first storytelling and activations. Each individual will be responsible for overseeing 2-3 social platforms, becoming the platform expert who the organization goes to when asking about what's new in social, what should we be thinking about, and how do we bring our brand and products to life on that platform. By supporting, driving and implementing our social media strategy, you will support the development and execution of industry leading tactics, drive community engagement, social audience growth and brand affinity.

What You'll Do

Build, vet, curate, plan and schedule outstanding channel specific content
Partner with the Social Media Manager to guide creative development of innovative brand social creative, from concept to delivery
Craft content briefs for the Creative team and external partners
Actively leverage social listening tools to keep a pulse on what's trending about the brand.
Research and understand our target markets and gain competitive insights.
Seek and identify brand advocates, building community around our brand and products.
Research and monitor benchmark trends from competitors and audience preferences at a platform level.
Support manager and agency partners with community management including but not limited to replying to comments, sourcing UGC, and facilitating conversations with audiences online.
Create and update weekly and monthly reports, analyze campaigns and product launches
Collaborate with the partnership marketing to implement the influencer strategy across platforms
Cultivate and maintain a deep understanding on the latest trends, capabilities, and algorithm shifts for your platform


Intricate and extensive knowledge of key global social platforms
Ability to jump from creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound
Proven ability to develop and manage cross-platform social activations that delivered positive material results including reach, engagement, follower growth, brand perception improvement, and sales.
Strong understanding of how to shoot and/or design content that feels authentic and right for specific social platforms, in order to help creative partners
Ability to navigate both the creative and analytical sides of social media.
Ability to brainstorm new ways to bring the brand to life on social media.
Works well with a team while also being able to multi-task, prioritize and work independently
Naturally curious, idea generator, and avid user of social media platforms. Eagerness to explore emerging platforms and think outside of the box.
Thrives in working in a fast-paced environment both collaboratively and autonomously
Demonstrated experience with social media management tools
Deeply committed to being a part of a team that deliverables fantastic results, takes great pride in their work and shows up ready to work hard for each other and to have a ton of fun along the way. Culture eats strategy.

HEYDUDE and Crocs are Equal Opportunity Employers committed to a diverse and inclusive work environment.

Title: Social Media Specialist

Job Level: Professional Individual Contributor

Career Level: CL4

Workplace Persona: Collaborator (Work from our Westwood office ~3 days a week)

Salary Range: $65,000 - $80,000

This position is eligible to participate in a company incentive program.

This position is eligible for company benefits including but not limited to medical, dental, and vision coverage, life and AD&D, short and long term disability coverage, paid time off, employee assistance, participation in a 401k program that includes company match, and many other additional voluntary benefits.

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