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Check with seller Social Media Lead - REMOTE Boston

Published date: April 3, 2022
  • Location: Boston, Massachusetts, United States

Imagine a world where you could detect health issues sooner to treat them more effectively. Where food and water are always safe, even in remote corners of the earth. And where scientific and medical research are enhanced to solve the greatest challenges of our times. At PerkinElmer, we imagine this world every day. Then, we innovate and collaborate to make it happen everywhere.

Our dedicated team of about 16,000 employees worldwide, pioneers scientific technologies for better detection, imaging, and informatics to help our customers work to create healthier families, improve the quality of life, and sustain the well-being and longevity of people globally. This position is remote-based. if you are in t

If you are seeking a meaningful, impactful, and stimulating career, look no further.

The Social Media Lead is responsible for helping build PerkinElmer’s reputation across social channels by driving awareness, leadership, influence and engagement. This role will be responsible for elevating PerkinElmer’s global social media strategy and tactics to align with the Company’s business objectives, communication goals and industry best practices. This person will be a part of a dynamic, highly skilled social team who manages all of PerkinElmer’s social media efforts, including strategy, counsel, execution, listening, research and reporting. This position will be a trusted partner for a number of global PerkinElmer stakeholders.

Key Responsibilities:
Serves as a Social Media Lead for PerkinElmer’s business and regional social media initiatives by collaborating with marketing, sales, HR, customer care and communications stakeholders at all leadership levels, providing critical social counsel

Responsible for elevating PerkinElmer’s global external social media strategy which may include, but not limited to, the following initiatives: influencer engagement, thought leadership, awareness building, social selling, executive positioning, business campaigns

Leads channel and content strategy and management of multiple PerkinElmer social networks around the world.

Maintain and evolve appropriate guidelines, social policies

Write and edit content for social media as needed and ensure alignment and consistency with brand voice across channels

Strategize appropriate social media metrics and measurements aimed at measuring the success of PerkinElmer’s social media strategy for corporate- and business-generated content and campaigns

Lead cross-business and –functional social media teams to ensure cohesion. May include stakeholder meetings, summits, workshops, marcom training, and employee education/training

Responsible for staying abreast of social media trends. Participates in the most prominent corporate social media industry associations to learn, share, and ensure progress

Approves exceptions to policies, escalating policy issues with long term or high cost impact.

Recommends department-specific policies and procedures and implements those that have been approved.

Additional responsibilities related to the role.

Basic Qualification:
8+ years of marketing or communications experience, with 5+ years of social media experience preferably in B2B health, pharma, or biotech in an agency and/or corporate environment

Bachelor's Degree required, preferably in marketing, advertising, English, communications.

Preferred Qualification:
Excellent knowledge of social publishing tools

Proven experience and success in key social communities

Success at leading cross-functional and –business teams

Proven ability to write concise, attention grabbing copy for a variety of audiences that conveys key messages and is brand-appropriate.

Self-motivated with a positive attitude.

Proven and effective verbal and written communication skills

Ability to establish clear directions based on objectives, communicating well with others on the progress of work and results.

Excellent project/time management skills and the ability to work juggle multiple tasks and priorities as well as strong follow-through.

Solid team player; a self-starter, highly motivated and the ability to take initiative.

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