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Check with seller SOCIAL MEDIA SPECIALIST, EMPLOYER BRAND Boston

Published date: April 3, 2022
  • Location: Boston, Massachusetts, United States

REMOTE - US | BOSTON, MA
HR
JR3073
FULL TIME
BRINGING EMPLOYEE STORIES TO LIFE.

As a Social Media Specialist on the Recruitment Marketing & Employer Brand Team, you will be focused on creating intentional, authentic, and engaging content, copy, and creative assets to amplify our global employer brand across our core DraftKings Life social media channels. You will uncover impactful employee stories and craft relevant and inclusive copy that resonates with our active and passive candidate audience. Strategically aligned with our Talent Acquisition team, your work will help to build awareness of DraftKings as a leading tech employer in our core markets. Sounds good to you? Join us!

WHAT YOU’LL DO AS A RECRUITMENT MARKETING SPECIALIST:
Curate and share original social media content that will spotlight employee stories to promote global recruitment marketing and employer brand initiatives with our international candidate audience.

Develop and launch comprehensive paid social media campaigns centered around brand awareness, consideration, and conversion messaging.

Deepen the relationship with key stakeholders (Talent Acquisition, Hiring Managers, Internal Communications, and PR) to bring stories to life through social media channels.

Align the DraftKings Life social channels with recruiting and hiring efforts and find unique ways to engage new candidate audiences.

Create impactful employer brand content that resonates with our target audience and increase engagement for distribution on the DraftKings Life social channels.

Leverage your creative writing skills to craft impactful social media campaigns tailored to a passive candidate audience to create more visibility for the DraftKings culture, employee stories, and open positions.

Analyze and measure data and key insights to enhance and optimize future content and campaigns based on audience engagement and trends.

WHAT YOU’LL BRING:
At least 3 years of experience in a Social Media Marketing role with a focus on developing both paid and organic content.

Passion for creative writing, storytelling, and developing unique, original content for various social media platforms and audiences.

Experience in writing engaging and robust social copy for various campaigns and initiatives for distribution across multiple channels and geographies.

Energy and excitement for creating a best-in-class employer brand and the ability to create a strong social presence and followership.

A creative eye-experience using modern design and CRM tools is a plus (Canva, Beamery, iMovie, etc.)

WHO ARE WE A GOOD FIT FOR?

We love working with talented people but more than that, we seek out compassionate co-workers with a collaborative spirit. Our work moves quickly and we’re great at coming together to find creative solutions to some of tech’s most interesting problems. If that sounds good to you, join us.

WE ARE DRAFTKINGS.

We’re inspired by our shared passion for developing creative solutions to complex challenges and empowering the people around us to do their best work. We are industry leaders in the digital entertainment and technology space propelled by constant curiosity and diverse perspectives.

Our teams are fueled by innovation. We are looking ahead, building what’s next, and continuously reinventing the industry. We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston, with teams around the world and an expanding global presence.

JOIN US!

We strive to create a place where all feel safe, empowered, engaged, championed, and inspired. DraftKings is proud to be an equal opportunity employer. This means we do not tolerate discrimination of any kind and are committed to providing equal employment opportunities regardless of your gender identity, race, nationality, religion, sexual orientation, status as a protected veteran, or status as an individual with a disability.

READY TO BUILD WHAT’S NEXT? APPLY NOW.

As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

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